Woolworths Discovery Garden
Woolworths maintains an ongoing commitment to sustainability and first launched its wildly popular Discovery Garden program in 2019. SUDDENLY worked in partnership with M&C Saatchi Greenhouse to ideate and develop content to support the in-store seedling kits. I created online educational tools, including designing interactive storybooks and art directing photoshoots for all 24 seedlings at each of the five stage of the growing cycle, to supplement the kits for use at home and in schools.
creative DIRECTION + shoot production + graphic design
